How To Make Money With Google AdSense [Comprehensive Guide-2020]

How to make money with Google Adsense? 

In this article, we will discuss the whole process on how to make money with Google Adsense from your Blog.

Google Adsense is one of the most popular methods you can use to monetize your blog with ads.

Because you do not have to run campaigns as you do in affiliate sites.

If you have decided to use Google Adsense on your blog, then this article will help you with all the steps and information you need to monetize your blog using Google AdSense and make money from your Blog.

What is Google Adsense?

Google AdSense is a program run by Google, which helps website publishers to show Text ads, image ads, video ads that are targeted to the website or audience and help the publishers to monetize their blog. 

You have the control on what types of ads you need to show on your website, whether you want to show text ads, image ads or video ads and you can also block the ads you do not want to show on your website.

One of the significant benefits is that google only runs the highest paying ads available for your targeted audiences

Another thing is you can also choose where you want to place your ads on, Do you want to show ads on your website Header area or you want to show your ads on your sidebars, or you want to show your ads in between your articles. 

How Google Adsense Works?

How Google Adsense Works
How Does Google AdSense Works

As we have discussed what is Google AdSense is, let’s discuss how Google AdSense works. 

It is effortless to understand how Google Adsense works. AdSense works by matching ads to your site based on your content and visitors. 

These ads are created and paid by advertisers who want to promote their product or services.

 Since these advertisers pay different amounts to promote their advertisements, the amount you earn will vary.

To make it easier for you to understand, I have divided it into three easy steps.

Step 1 – You make ads space available on your Blog/Website.

It’s up to you to decide where you want to show ads on your Blog.

You can show you ads in different areas.

  1. The header section of your website
  2. Sidebars or in between your blog posts.

You have to play with the ads placements for a bit to see which area ads are getting more clicks which will help you generate more income from Adsense.

Also, you have to keep in mind that you should not place too many ads on your blog because too many ads can make the reader irritated, and they will not revisit your website. 

You have to keep the placement of your ads neat and clean, which should not disturb the user while they are reading your content.

Read: How to optimize your ads to get more clicks.

Step 2 – Google Shows the highest paying ads on your site.

Many advertisers are bidding to show their ads on websites, so the highest bidders get to show their ads on Sites. 

Hence google places the highest paying advertisements on your site, and when someone clicks on your ads, you get paid.

The amount you will get paid when a reader clicks on the ads on your website is known as CPC ( Cost per Click ), and according to Google AdSense program, google takes a per cent of your CPC.

Google takes 32% of the CPC.

If the cost per click for your keyword is $1

You will Get 68% that is = $0.68 and Google will Take = $0.32.

Step-3 You get paid 

There are two ways google pays you money.

  1. Direct Deposit 
  2. Cheque or (check)

Google pays through direct deposits or Using Check or (Cheque) Every month once you exceed the $100 mark.

If your Google AdSense earning does not exceed $100 per month, Then your earning will roll-over next month. Each time you exceed the $100 mark.

Google will issue the payment next month.

Important Notice :

Do not click on your ads and do not tell others to click on your ads. 

Because this is against the Google Adsense policy and you should know that Google is not so forgiving and you can get your Google Adsense Account banned using any tricks to fool google.

Stay away from PPC ( Pay per click) space.

There are many companies which provide PPC service wherein you pay them to drive traffic to your website, and they will click on ads on your website which will help you make money, 

But this is strictly not allowed.

Google is getting smarter every day, and if Google finds out you are using some shady techniques, Google will ban your Adsense account without any notice. 

So, Please stay away from all these shady tricks to fool google.

Because You are not smarter than google. 

Always use genuine organic traffic which naturally comes from google search or your social media platforms

Use SEO ( Search Engine Optimization ) to rank your website and drive organic traffic on your website. 

Read: How to do Search Engine Optimization to drive organic traffic on your website.

How much can You earn from Google Adsense?

One of the frequently asked questions, I get all the time is about how much money you can make through AdSense, and again my answer will be the same.

There is no fixed amount I can tell you, and even Google can’t tell you how much money you can earn from Google AdSense because it depends on many factors.

Factors that affect your AdSense earning:- 


Traffic is King, when you want to monetize your blog with Adsense because not everyone that comes to your website will click on the ads on your Blog.

According to some research, the average ads click percentage is somewhere around 2-5% of the total traffic.

So the higher the traffic on your blog, the more chances of people clicking on your ads.

When you want to monetize your blog using Adsense, the traffic can be your biggest asset.

But traffic is not the only factor which affects your earnings, and There are other factors as well.

2.CPC (Cost Per Click) 

Cost per click is another factor that affects your AdSense revenue, and the CPC varies for every keyword.

The reason behind this depends on how much an advertiser is paying Google to show ads on your website. 

You can check the CPC for your keyword in Google keyword planner.

You can go to Google Keyword Planner and enter your keyword, and Google will show the CPC for your keyword as well as other related keywords.

From there, you can check the CPC for your keyword, and also you can use a different keyword that matches your keyword and you can target that keyword.

If you are getting higher CPC on the related keyword, then you can use that keyword to target instead.

For Example –

If your keyword is (How to make money from Adsense) and CPC is $1.

And the related keyword is (How to make money from Google Adsense), and the CPC is $2.

Then you can target the Related keyword because you will get higher CPC per click.

3.Traffic Source

Traffic source affects your Adsense revenue a lot, so it is essential to generate organic traffic, i.e. traffic from search engines.

Search Engine Traffic helps you in getting higher CPC.

Many people complain that they are driving traffic directly from social media and other platforms, but they are getting very low CPC.

But if you get traffic directly from search engines, the CPC will be much higher.

So, try getting traffic from search engines.


Location is also very much crucial if you are using AdSense to monetize your blogs.

When your targeted audience is from Tier 1 countries like the USA, UAE and UK, you will get a much higher CPC for your keyword as compared to other Tier-2 countries.

Because the advertising cost is higher in Tier-1 countries and advertisers have to pay more money to Google to run their ads; hence your will get higher CPC.

So, Focus on targeting the Tier 1 countries, and you will see you are getting higher CPC for your keywords.

I have also written an article on HOW TO FIND OUT HIGH CPC KEYWORD.


Niches is also a significant factor for your revenue Because in some niches the conversions rates are pretty high. 

When the advertisers run ads on these niches, then they get a large number of leads and also the competition on these niches are very high.

So the advertisers have to pay higher prices to run their ads for these Niches, and if you have a blog on these Niches, then chances are you will be getting higher CPC.

Niches Like:-

  1. Insurance
  2. Loans
  3. Mortgage
  4. Softwares
  5. Online education

These are some of the Highest CPC niches where you can get massive CPC.

But remember the competition on these niches are also very high and it will take a lot of work to rank on for these Niches/keywords.

You should choose a niche in which you have good knowledge about, and also you have to check if there is a market for your niche and advertisers are running ads on it.

Now, let’s see how to create an Adsense account?

How To Create An Google Adsense Account 

Creating a Google Adsense Account is very easy, But getting approval can be tough sometimes.

We will look further on what are the things that you need to have to get Google Adsense Approval faster, But now let’s see How to create a Google Adsense account first.

  1. Go to
  2. Click on Sign-up.
  3. Enter your website URL.
  4. Enter Your Email.
  5. Select Yes To get customized help and performance suggestions from Adsense.
  6. Click on save and continue.
  7. Now you have to sign in to your Google Account.
  8. Select your country.
  9. Read and accept Google Adsense terms and policy.
  10. Click on Create account.

Now your account is created.

How to get Google Adsense Approval [Most Effective Way]

You know, people still struggle to get their Adsense account approval.

And the primary reason is they are impatient.

Most of the people apply for AdSense approval too fast, without even reading the Google Adsense terms and policy and without a proper website with enough content and poor website structure layout.

You have to keep some things in mind before you try to get approval from Adsense:-


Your website/blog should have 10-15 useful quality posts and around 1000+ each.

Because before approving your Adsense account, google checks whether your website has genuine articles on it or not.

Many people don’t get approval because they have only 300-400 words articles on their website, or they just have 4-5 average articles. 

If you do this, then your chances of getting Adsense approval will be less.

So, First, try to write at least 10-15 articles of about 1000+ words.


Your website should be free of any plagiarism content.

Never try to copy-paste articles from other websites and avoid any article spinning tools to spin your copied content.

It will not help you to make your copied article unique or free from plagiarism; This will only affect your website. 

You will not get your AdSense account approved, and Google can also penalize your website.

Never try to use any illegal or shady tricks to fool google, Google is way smarter than you think.

Clean, Fast And Responsive Website

Your website layout should be clean and easily navigational; users should not face any problem using your website.

Your website loading speed should be fast because fast websites will also help you in Seo and ranking in Google SERP. After all, page speed is one of the ranking factors in Google.

Your website should be responsive and mobile-friendly, your website should look good and work smoothly on any devices may it be Desktop, Laptop, Mobile Phone or Tablets.

Important Pages 

Your website should have all the essential pages 

  1. Privacy Policy Page
  2. Terms and Condition Page
  3. Contact us page
  4. About us page

If you have all this on your website/blog, there is a 99% chance that you will get your Adsense account approved on the first attempt.

Now that you know how to get your Google AdSense to account approved.  

Let’s see how to insert ads on your website.

How to Insert ads on your website with a simple plug-in 

Gone are those days where you have to insert ads manually on your website. 

Nowadays, there are many plug-in which helps you in inserting ads on your website easily.

One of my favourite plug-in is Ad Inserter Plugin by – Igor Funa.

This plug-in is so easy to use, and you can easily insert ads on your website, this is how you have to use it.

Step-by-Step Tutorial of Ad Inserter Plugin

  1. Go to wordpress 
  2. Go to Plug-ins
  3. Search – Ad inserter
  4. Install – Ad inserter plug-in by Igor Funa

Your plug-in is installed correctly. 

  1. Now, to show ads on your website. You have to generate ad-code from your Google AdSense account.
  2. Copy that ad-code from your Google AdSense account and paste it into your ad-inserter plug-in.
  3. In ad-inserter plug-in you will get 16 ad-blocks, that means you can add up to 16 ads on your website.

I would not recommend using all 16 ad-blocks.

Because it will make your website look spammy and users will get irritated.

  1. Now, You just have to paste ad-code on ad-blocks and choose where you want to show ads, and it will start showing ads accordingly.

There are many tutorials available on youtube on using ad-inserter plug-in which you can watch to get more clarity.

This plug-in makes it very easy for you to place ads on your website/blogs.

Some Pros and Cons of using Google Adsense


  • One of the best pros is it is entirely free to join.
  • Getting approval is easy because it does not have a lot of eligibility criteria, you can get approval very easily. You should have an excellent blog, with some useful articles and a well structured and fast website and you can get approval.
  • You will get your payment monthly and on time if you exceed the $100 mark.
  • There are many types of ads available text ads, video ads, images, and display ads. Which gives you many options to choose what type of ads you want to show on your website and where you want to place that ad.
  • Google will always show the highest paying ads on your Blog available.


  • Google AdSense is no doubt a great ads-platform, But the only cons i feel it has is Google can terminate your account instantly if you break the rules and google is not at all forgiving.

Google is very strict with its rules and guidelines, so if you are not breaking any rules and guidelines. 

I don’t think there are any cons with Google AdSense.


Now that we have talked about everything, you need to make money from AdSense, you should keep in mind that making money from AdSense takes patience and hardwork.

You should write posts that give value to your audience and solve user’s queries.

If you write great in-depth articles and give your blog enough time to grow you will see your blog’s traffic is rising and as traffic will start to rise your AdSense revenue will also rise, and with the time you can also monetize your blog with many different ways.

If you have any doubts related to AdSense, feel free to ask your question in the comment section of this page. 

I will be more than happy to solve your problem and answer your questions. 

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