Ultimate Blog Launch Checklist: The Only Checklist You Need

Blog Launch ChecklistA Guide For A Perfect Start

Following a Blog Launch Checklist is one of the best things you can do to kickstart your blogging journey, You must have heard that ” Failing to Plan Is Planning To Fail” But many bloggers make this mistake.

Many bloggers rush things and later regret their decision. I know Launching a new blog is so fascinating and we get so excited to just publish our first post.

But you should always follow a checklist for launching your blog which will help you to improve your blog’s ranking and user-friendliness.

Let’s Begin 

Step 1: Choose a Niche for your blog

Choosing a niche for your blog is one of the most critical factors for your blog’s success. It would be best if you always chose a blog’s niche in which you have an interest and have a passion for it.

Because It will be so much fun if you choose a Niche of your passion, You will never get bored with it, and you will be able to produce much more helpful content for your audience.

Step 2: Choose a perfect domain name.

Choosing a domain name is very confusing, and people often spend a lot of time finding good domain names.

I will make it easier for you to find a domain name, and I will also make sure you don’t make any mistake choosing a domain name.

Just follow these simple steps before choosing a domain name:-

  • Your first preferences should always be a (.com) domain extension. 
  • If (.com) extension is not available then you can go for (.net) or (.org)
  • Never ever go with the extensions like (.club) (.xyz)

1.Use the Right Domain Name Extension.

  1. Try to have your keyword in your domain name ( Recommended)

It can be beneficial for SEO if you can have a keyword in your domain name. 

For example – [Theartofblogging.com]

I have my keyword: “BLOGGING” in my domain name. 

Don’t choose an Exact Match Domain (EMD) Like:-


2.Domain Length Matters

  • Having a short domain name is better than having a very long domain name. 
  • Ideally, your domain name should have around 6-14 characters.

3.Easy to spell and remember 

  •  Your domain name should have to be simple.
  • It should be easy to remember because if a reader likes your articles, they will likely come directly to your site through typing your domain name in Google Search.
  • Avoid using any numbers or special characters in your domain name. 

Bonus – If you want to generate a unique domain name, you can use tools like (Domain Name Generator).

Just Go-To Google and type Domain Name Generator and choose any website to generate your unique domain name.

Must Read – How to choose a perfect domain name and why it’s so Important 

Step 3: Get a Fast Hosting 

27 things to do before launching a blog

This is one of the most important steps of our blog launch checklist. Hosting plays a significant role in your blog. A better hosting will help your site load faster and also gives security to your site.

You should check how good the support system that the Hosting Company provides if they have 24×7 support or not. It is essential because you can make mistakes during blogging and may face some problems with your website hosting. Having a 24×7 support is essential to solving your problems fast.

I have been using Siteground Hosting for this Blog, and I just loved their service, and their support system is excellent.

They solve your problems as fast as they can.

I have used these two hosting many times, and i will suggest you that you can also choose any one of them for your blog.

  1. SiteGround.com Hosting.
  2. Bluehost.com Hosting

Blog Launch Checklist – Step 4 – Step 18 is about installing all the essential software and Plugins which are essential for your blog.

Step 4: Install WordPress

There are many blogging platforms, But i would recommend you always to use wordpress.

WordPress is the best blogging platform, and most of the bloggers use and recommend wordpress.

Every hosting provider gives you one-click wordpress installation.

Use that option. It will save you a lot of time, and after that, you can design your website and essential setting later.

Step 5: General WordPress Setting

This is where most bloggers make mistakes. They let the default setting as it is and start blogging and often face problems later. 

It is crucial to do these simple settings, which will help you in the long run.

Setting 1 – 

  1. Open WordPress Dashboard
  2. Click on Setting
  3. Click on the General setting.
  4. Then add Site Title
  5. Add Tagline
  6. Add website address (URL) as [https://www.(yourdomain).com]
  7. Add Site Address (URL) as [https://www.(yourdomain).com]
  8. Click on save changes.

Setting 2 –

  1. Click on Settings again.
  2. Click on Permalinks
  3. Select (post name) structure for permalinks. Because permalinks structure plays an essential role for your website seo, choosing permalink structure ( post name) is beneficial for overall seo.
  4. Click on save changes.

These two settings are crucial, and you must do it.

Excellent, necessary settings have been done.

Let’s move on to installing some essential plug-ins and a lighting fast theme for your blog.

Step 6: Install A Lightning Fast and Responsive Theme (Generate Press)

Blog Launch Checklist

Your website loading speed plays a significant role in SEO Because having a fast loading website will increase your chances of ranking higher on Google.  

Google always gives preference to websites that load faster and also are mobile-friendly, because now the majority of the user visits google through their smartphones.

So, if Google wants a fast loading and responsive website, We must make our website lightning fast and responsive and make it, so we have to install a Theme.

And after doing some research and using the same theme on my Blog for so long, i would recommend choosing the ( GENERATE PRESS) theme.

It’s a Freemium theme, and you can use this theme for completely free. This theme also has a premium version, giving you a lot more customization options and works with any page builder. 

Generate Press theme is extremely fast and responsive. If you want to invest in a good theme, i would suggest you go with this theme.

  1. Go to WordPress Dashboard.
  2. Click on Appearance.
  3. Then click on Themes.
  4. Click on Add New.
  5. Search For – Generate Press.
  6. Click on Install.
  7. Click on Active.

Congratulations, now your theme has been installed.

Step 7: Installing the Yoast Seo Plugin.

Blog Launch Checklist - Step 7 Install Yoast Seo

On-Page Seo is extremely important for higher ranking in google, and to get organic traffic to your website/blog, and you have to increase your On-page seo game to a higher level.

For this, we will use an SEO Plug-in, which is very easy to use, and it is one of the Best On-Page Seo Plug-ins available, and you can use it for free.

This plug-in is called Yoast Seo Plugin.

How to Install Yoast Seo Plugin

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Then Add New.
  4. Search – Yoast Seo.
  5. Click on Install.
  6. Click on Activate.

And it’s done…

Step 8: Installing Google XML Sitemap Plugin.

Blog Launch Checklist

Google XML sitemap plug-in helps you improve your SEO by creating a sitemap for your blog, which helps search engines like Google, Bing, and Yahoo index your site.

Having a sitemap makes it easy for crawlers to crawl your website structure efficiently.

When you start a Blog, It is essential to get it indexed on Google; otherwise, Google will not be able to find your blog and not rank your website.

Step 9: Installing the SMUSH Plug-in for compressing images.

Smush plug-in is an image compressing plug-in, and it is beneficial to optimize your images, compress them, and help your website load fast. It is a very powerful plug-in, and it is entirely free. 

Every blogger should know that you must first compress it whenever you use an image on your blog. You can do it by using photoshop as well.

But having a plug-in to do it automatically can save so much of your time, and you can use that time to better focus on building excellent content for your readers.

There is one more awesome image compression plug-in that is “ShortPixel.”

How to install Smush Plugin

  1. Go to wordpress Dashboard
  2. Click on Plug-ins 
  3. Click on add new.
  4. Search – SMUSH.
  5. Click on Install.
  6. Click on active.

Step 10: Installing Table of content plus.

Best wordpress plugin to create table of content

Table of Content Plus Plug-in is a very user-friendly plug-in, and it helps you create a Table of content automatically.

Having a table of content makes your content more user-friendly. It also makes your content look more professional.

Table of Content provides a roadmap to the readers and makes it easier for a user to read your content.

Table of content helps the reader navigate your content quickly and can only read what they want and go directly to that section of the content, which improves user experience on your site. 

There are many great plug-ins that you can use to create a table of content for your blog.

I recommend “Table of Content Plus” because i have been using it for a while now, and i had an outstanding experience using it. 

It makes the work easy and creates an incredible table of content, and it also has customization options, and you can choose how you want your table of content to look.

How to Install Table Of Content Plus

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Click on add new.
  4. Search Table of Content Plus.
  5. Click on Install.
  6. Click on Activate.

Step 11: Installing Contact Form 7 Plug-in.

Blog Launch Checklist

Contact Form 7 Plug-in helps you add a contact form on your website/blog.

In just some simple steps, you will set up a contact form, and it is entirely free.

Having a contact form can help you in many ways. It helps you to reduce your inbox from spam. You will not be showing your email publicly. This way, you will have control over the messages you get.

Having a clean and neat contact form also makes your blog look more professional.

How to install Contact Form 7 Plug-in

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Click on add new.
  4. Search Contact Form 7.
  5. Click on Install.
  6. Click on Active.

After this, you have to do some settings, which you can easily do by going to the settings section of the contact form 7 plug-in.

Step 12: Installing WP Auto-Terms Plugin.

WP Auto-Terms Plugin helps you to generate all the legal pages -> Privacy Policy page, Terms and Condition Page, Disclaimer, and Cookie notification banner automatically with just some clicks.

All the websites and blogs must have a privacy policy page and terms and conditions page on their blog and website, But creating it manually needs a lot of effort, and you have to invest a lot of time to make those pages. 

To save your time and effort, you can use this plug-in to generate all these legal pages for you without any effort and time.

This plug-in is entirely free and very useful for every blogger.

How to install WP Auto-Terms Plugin

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Click on add new.
  4. Search WP Auto-Terms.
  5. Click on Install.
  6. Click on Active.

Step 13: Installing the Sucuri Security Plugin.

Checklist for a Blog

Sucuri Inc is a top website security company globally. It is a reputable, globally recognized company.

Sucuri Security Plugin helps to protect your site from all attacks. You can use it for free.

But if you want, you can also get the premium version, which will help you make your site much more secure and no other plug-in.

You can install this plug-in form wordpress directly.

How to install the Sucuri Security Plugin

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Click on add new.
  4. Search Sucuri.
  5. Click on Install.
  6. Click on Active.

Step 14: Installing W3 Total Cache.

Blog launch Checklist for a new blog

W3 Total Cache is a plug-in that improves your blog’s SEO by reducing the loading time of your website and improving your blog’s User experience and performance.

W3 total cache plug-ins have many benefits, and you can also use it for free.

It improves your site’s performance and helps it load faster, which helps in better Google search rankings.

Having a caching plug-in is very important because search engines like Google, Bing, Yahoo prefer sites which are fast and also mobile-friendly, and when they recommend a site to a user, they make sure the user should have significant experience, so page speed plays a vital role in search engine ranking algorithms.

You can also go for the paid version because it offers many more features and worth every penny. 

How to install W3 Total Cache Plugin

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Click on add new.
  4. Search W3 Total Cache.
  5. Click on Install.
  6. Click on Active.

Step 15: Installing Schema – All In One Rich Snippet.

Checklist for a new blog

Schema – All in one rich snippet is a plug-in that helps you create eye-catching results in search engines.

What are Rich Snippets? 

Rich Snippets are more appealing search results with additional valuable information. It is a summary of your page in search engine results of Google, Bing, Yahoo. 

Rich snippets improve your SEO by increasing the click-through rate because it makes your webpages look more enticing in the search results.

How to install Schema – All In One Rich Snippet Plugin

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Click on add new.
  4. Search Schema – All In One Rich Snippet.
  5. Click on Install.
  6. Click on Active.

Step 16: Installing Mashshare – Social Media Share Button Plugin.

New Blog Launch Checklist

Mashshare – Social Media Share Button plug-in is a great plug-in that helps you add social share buttons on your blog. 

When your readers want to share your content on different social media platforms, making it quick and easy for them to share it on different social media platforms will increase the likelihood of sharing it. 

It will help your website get more free organic traffic from different social media platforms, and it also improves user experience on your site.

How to install Mashshare – Social Media Share Buttons Plug-in

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Click on add new.
  4. Search Mashshare – Social Media Share Buttons.
  5. Click on Install.
  6. Click on Active.

Step 17: Installing Google Analytics Plugin.

27 things to do before launching your blog

Google Analytics Dashboard Plugin for WordPress by MonsterInsights helps you connect your wordpress site with google analytics, and it makes it very easy to do so in just a few clicks. 

You know setting up google analytics is very complicated if you plan to do it manually, and you may make some mistakes, and if you don’t know to code, then you may have to hire a developer, or you have to learn where to add google analytics codes on a different place on your wordpress website theme, and this takes to much time and efforts.

But having a Google Analytics plug-in will save you a lot of time and effort, and you can do it in just a few clicks even if you don’t know how to do coding.

Google Analytics helps you to know about:

  • How many visitors are visiting your website?
  • You can track how a user behaves on your website
  • How long visitors stay on your site
  • From which country visitors are visiting your site
  • What’s your top-performing content 
  • Which pages aren’t performing well
  • What are people searching on your website

These data will help you make strategic decisions for your website and improve your traffic and website performance.

How to install Google Analytics Plugin

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Click on add new.
  4. Search Google Analytics Dashboard Plugin for WordPress by MonsterInsights.
  5. Click on Install.
  6. Click on Active.

Follow the on-page instruction, and you can easily connect your wordpress site with Google Analytics. You can also watch videos on how to use Google Analytics Dashboard Plugin for WordPress by MonsterInsights.

Step 18: Installing WordPress Time Capsule (WPTM) For Backup.

WordPress Time Capsule is a backup plug-in for wordpress sites, It is one of the best plug-ins for backup, and it’s auto-backup feature keeps backing up your site from time to time you can have peace of mind.

WPTC auto-updates your wordpress site before any update, So if any update causes undesired changes to your site, you can restore it with just one click.

How to install WordPress Time Capsule

  1. Go to WordPress Dashboard.
  2. Click on Plug-ins.
  3. Click on add new.
  4. Search WordPress Time Capsule.
  5. Click on Install.
  6. Click on Active.

After activating this plug-in, take your first backup. It can take more time during the first backup.

Now that you have installed all the essential plug-ins for your wordpress site Let’s now go to another Checklist section. 

Step 19: Creating A Logo For Your Blog.

Every brand needs a LOGO.

No matter if you have a small website or a big website, you should have a unique logo for your website.

You will not only use this LOGO just for your wordpress site, But you will be using this LOGO for every social media platform, Youtube, and many places; this will be your Brand Identity.

When a reader visits your website, they may forget about your articles’ headlines, but they will remember your logo, and they will connect their emotions with your logo.

There are much reason you should have a Logo for your website:

  1. Makes a strong first impression.
  2. Grabs the attention of your audience.
  3. Helps you to position yourself as an Authority.
  4. Helps you build brand recognition.
  5. It helps you separate from your competition.
  6. Helps to create brand loyalty.

Step 20: Creating A SiteIcon for Your Blog.

Creating a site icon is very important because it helps in branding and building trust with your audience. The audience will get familiar with your site icon when your readers visit your website, and it will help them remember your website. 

Also, the site icon shows when they bookmark your content and also in Google Search. There are good chances that when your audience is searching for something and your website will show up on the search results. 

The chances are high that your audience will click on your result because they saw the site icon and know that your website provides better content, improving your website CTR ( Click Through Rate).

Step 21: Customising your WordPress Theme.

Your Blog’s layout is one of the most important things you should be focusing on. Your blog’s layout should be highly user friendly and easily navigational.

Many wordpress themes give you many options to customize your Blog’s layout, But you can also use many Pagebuilder Plug-ins like Elementor.

Page Builder, like Elementor, helps you design professional-looking blogs. It’s the best page builder plug-in. You can design your website easily with its drag and drop feature.

Step 22: Make a Contact Us Page

Every blog/website should have a Contact Us Page because it helps your readers and the People who want to contact you, It helps you help your readers in a much better way, and it also helps you get Leads for your website.

Contact Us page is also significant if you want to monetize your blog with Google Adsense; without contact us page, Privacy Policy Page, and Disclaimer page, Google Adsense may reject your AdSense Approval.

So, make sure you make a Contact Us page and also make it easy to find anywhere on your blog/website.

Step 23: Make an About Me Page

Having an about page lets your user know about you and your Blog, which helps you build loyalty with your audience and connect better. 

Generally, people nowadays like to read content from someone who is an individual rather than reading from a company because they know that those companies just want to pitch them their products.

So, they prefer to read content from someone who is an individual and have a hobby to write about something, and they like it better when someone shares their experience.

Step 24: Create a Privacy Policy and Terms & Condition Page.

The website collects data from their audience, and the privacy policy page discloses what data has been collected by your website like – their Names, Emails, Payment details, Personal information, IP addresses, etc.

Especially for E-commerce sites, it is mandatory to have a privacy policy and terms of condition page.

In many countries, it is mandatory to have a privacy policy and terms & condition pages. It is required by the law to have a PP and T&C page. 

It is also required by many third-party services like Google Analytics and Google Adwords Because they store cookies on a user’s pc, they those cookies are used to get more data about that user.

Also, if you want to monetize your blog with Google AdSense, then you should have all the legal pages on your website. Otherwise, Google Adsense will not approve your Google Adsense Account Approval. 

Users are also interested in their privacy, and many users do read your privacy policy page if they are using your blog/website before giving any details about them or before signing up for the newsletter. 

Step 25: Make Sure You Have SSL 

SSL ( Secure Socket Layer ) Certificate.

You should always have an SSL certificate on your website Because it makes your site more secure and protects sensitive data like Payment Information, Emails, Password, and Credit Card Details. 

There are many advantages of having an SSL Certificate on your website:

It helps in protecting data between servers (Between your website and user’s browser)

Improves google ranking because Google Prefers can rank websites that are safe for the user, and Google will always rank HTTPS websites higher than HTTP websites.

Builds trust with your users because it informs the user that the data they are sending are secure, and once they know you are a legitimate business, they will be more likely to revisit your site, and they are more likely to do business with you.

Now that your website is ready, you have to follow the last two steps, which are the most important for all, which will ensure your website’s success.

Step 26: Sign-up for Google Webmasters Tool and Bing Webmaster Tools

Google Webmaster’s Tool is free and can be used by anyone who owns a website/blog. It is a handy tool because it helps you to evaluate and maintain your website’s performance.

Google webmaster’s tool helps you submit your pages and posts for Google to crawl your website, and also you can choose which pages you want to show in search results and which pages you don’t want to index on search results.

Google Webmaster tool also helps you to understand how Google views your website/blog.

It tells you which pages are performing better and on which keywords your blog posts are ranking.

It also tells you which keywords bring you the most traffic, and also helps you know which websites are linking to your website.

You can also check if your website/blog is mobile-friendly or not and how your mobile website performs when users are searching for it from mobiles or tablet devices.

Sign up for – Google Webmaster Tool

Step 27: Sign-up For Google Analytics Account 

The final and the essential step is to sign-up for Google Analytics Account.

Google Analytics is a tool by Google that tracks and reports website traffic. It helps you to understand your customers and how they are behaving on your website.

There are many reasons you should use Google Analytics:-

  1. It helps you know who is visiting your website and from where.
  2. It helps you know which pages are the most popular of your website
  3. You can track how your readers are behaving on your website.

Go to – Google Analytics


Launching your blog is so exciting, and at the same time, very confusing. Many people make silly mistakes before launching their blogs.

And one of the common mistake is not following a Blog Launch Checklist and Rushing things without planning.

So I have created a blog launch checklist that will help you do all the necessary things you should do before launching your blog. 

And if you have any questions, feel free to ask it in the comment section. I will be more than happy to answer your questions.

If you found this content helpful, please share it with your friends 🙂 

Wish you all the luck for your Blogging journey.

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